Certified Framer Expert
People considering Framer usually worry about speed, SEO, control, and long-term viability. Here’s what you need to know.
Q1 : Why would we choose Framer over a traditionally coded website?
Framer gives you a modern, fast website without the usual development bottlenecks. Pages go from concept to live much faster because designers can build directly without waiting for developers to translate mockups into code. You still get a real, performant website with clean HTML, CSS, and JavaScript under the hood, not some clunky drag-and-drop builder
Q2 : Is Framer actually good for SEO?
Yes. Framer handles the technical SEO basics well: meta tags, Open Graph, automatic sitemaps, robots.txt, and fast global CDN hosting. When CloseFuture combines that with proper on-page SEO, semantic structure, and performance optimization, Framer sites rank competitively. CloseFuture has seen clients rank on page one for their target keywords.
Q3 : Will a Framer site pass Core Web Vitals?
Framer is built for speed. It includes image optimization, CDN delivery, and performance-focused defaults out of the box. With some care around images, scripts, and layout, Framer sites regularly hit strong Lighthouse and PageSpeed scores. CloseFuture makes sure your site loads fast from day one.
Q4 : How much does a Framer website cost compared to Webflow or custom development?
Framer projects typically cost less and ship faster than fully custom builds because design, layout, and animations are handled visually. Compared to Webflow, Framer often wins for marketing sites and landing pages. For heavily customized, content-heavy systems, Webflow or custom stacks might make more sense, but for most marketing sites, Framer is the sweet spot.
Q5 : Can our marketing team update content without bothering developers?
Absolutely. Framer's editor and CMS let marketers change copy, images, sections, and SEO settings without touching code. They can even create new pages on their own. That means campaign launches, A/B tests, and landing page updates happen in hours instead of weeks. CloseFuture sets this up so your team has the freedom they need.
Q6 : Are we locked into Framer or your agency if we start with it?
Your site lives on Framer's platform, but you're not locked into working with CloseFuture. Any Framer-capable team can take over the project. If you eventually outgrow Framer, your content, design system, and SEO work all transfer as inputs into whatever platform you choose next. You're never trapped.
Q1 : Is Framer a good choice for our startup or SaaS marketing site?
Framer is perfect for early-stage and growth-stage startups that need a sharp, fast marketing site and landing pages that can evolve quickly. You get high-quality visuals and animations without the overhead of a full custom build or complex CMS. CloseFuture has launched unique startup sites on Framer.
Q2 : How does Framer compare to Webflow for startups?
Framer is generally easier and faster to learn, with better built-in animation tools and a smoother experience for design-focused teams. Webflow still leads for advanced CMS features, complex content relationships, and native e-commerce. Some teams start on Framer and later move to Webflow or a headless setup when their content needs grow significantly.
Q3 : Can you keep up with our fast-paced product launches and experiments?
That's exactly what Framer is built for. Marketing and product teams can ship and iterate on messaging, pages, and pricing tests continuously. CloseFuture sets up a solid design system and reusable components so your team can move fast without breaking visual consistency.
Q1 : Can Framer handle a full B2B website, not just simple landing pages?
Yes. Framer's CMS and component system work well for most B2B sites with service pages, resources, case studies, and lead generation forms. As long as your content model isn't extremely complex, it's a great balance between speed and control.
Q2 : How does Framer help our marketing team work independently?
With Framer, marketers can build and update pages, experiment with layouts, and optimize copy and CTAs directly in the visual editor. Instead of opening tickets for every small change, your development budget goes toward bigger improvements and integrations. This is one of the biggest wins CloseFuture sees with clients.
Q3 : Is Framer good for conversion-focused landing pages?
Very good. You can design tight, focused pages with custom interactions, instant previews, and fast loading times, all of which improve conversion rates. While built-in A/B testing is limited, Framer works smoothly with external analytics and experimentation tools.
Q1 : What SEO controls do we get in Framer?
You can manage titles, meta descriptions, canonical URLs, Open Graph tags, and indexing preferences on every page. Framer automatically generates sitemaps and robots files so search engines can discover and index your content properly. Everything you need for basic to intermediate SEO is there.
Q2 : Are there any SEO limitations with Framer we should know about?
Framer covers the technical SEO basics really well, but it's lighter than heavy-duty CMS platforms when it comes to advanced schema markup and complex content structures. For most marketing and startup sites, that's not an issue. For large editorial sites or international SEO programs, a headless CMS or enterprise platform might make more sense long term.
Q3 : How do you make sure our Framer site passes Core Web Vitals?
CloseFuture optimizes images, keeps third-party scripts minimal, avoids layout shifts, and uses Framer's built-in performance tools. Regular checks with PageSpeed Insights and Lighthouse help catch any issues before they hurt user experience or rankings. Performance optimization is part of every project at CloseFuture.
Q1 : Can Framer connect to our forms, CRM, analytics, and other tools?
Yes. Framer integrates with popular form builders, analytics platforms, and marketing tools. It can send leads directly into your CRM and marketing automation systems. For custom integrations, code snippets and embeds usually handle everything cleanly without complicated workarounds.
Q2 : What happens if we need more complex content or e-commerce later?
If your needs stay in the "marketing site plus light CMS" range, you can keep extending your Framer setup. If you grow into complex blogging, multi-language content, or full e-commerce, CloseFuture can plan a migration to Webflow or a headless CMS without losing your brand identity and learnings.
Q3 : Is Framer reliable for high-traffic campaigns and launches?
Framer hosts sites on a scalable cloud and CDN infrastructure that's optimized for performance and traffic spikes. With proper caching and asset optimization, it handles Product Hunt launches, big paid campaigns, and viral traffic without problems.
Q1 : Who owns the site and content if you build it in Framer for us?
You own your Framer workspace, domain, and all site content. CloseFuture is just a collaborator with access. If you stop working with CloseFuture, your site keeps running and your team can either manage it internally or bring in new partners.
Q2 : What does ongoing maintenance look like for a Framer site?
Most maintenance is content updates, SEO work, and conversion optimization rather than server management or plugin updates. CloseFuture can handle design improvements, new sections, and experiments while your team manages day-to-day content changes. It's much lighter than maintaining a WordPress site or custom codebase.
Q3 : How do we know Framer is safe as a long-term choice?
Framer is a well-funded, fast-growing platform focused specifically on marketing and product sites. It has an active community and a growing marketplace. For most brands, it's the perfect balance of speed, control, and quality for the next several years of growth. And if you ever outgrow it, there are clear migration paths available.
